8 major coking coal companies jointly established the China Coking Coal Cluster Brand Alliance

On August 31, the special meeting of China Coking Coal Cluster Brand Alliance was held in Shanxi Coking Coal Shuangchuang Base. Representatives of the 8 alliance sponsored enterprises and industry associations and brand building institutions attended the meeting.

The China Coking Coal Cluster Brand Alliance is under the guidance of the national advocacy and association, and is composed of eight major domestic coking coal plants, namely Shanxi Coking Coal, Longmei Group, Shandong Energy, Huaibei Mining, Shenyang Coal Group, Pingmei Shenma Group, Kailuan Group, and Jizhong Energy. Joint establishment of coal enterprises.

The establishment of the cluster brand alliance is a measure to implement the important instructions of "promoting the transformation of Chinese manufacturing to Chinese creation, China's speed to Chinese quality, and Chinese products to Chinese brands". It corresponds to China's international position as the world's largest coking coal production and sales volume. , With the goal of high-quality development and building a world-class enterprise, give play to the leading and exemplary role of the coking coal cluster brand alliance in the industry, build China's coking coal advanced strength, and establish China's coking coal image.

The meeting reported on the progress of the application for the China Coking Coal Cluster Brand Alliance, reviewed the special promotional videos, conducted in-depth discussions on related topics, and made detailed arrangements for the next step.

The meeting pointed out that the establishment of the China Coking Coal Cluster Brand Alliance will take the pursuit of maximizing social benefits as the concept, maintain the healthy development of the industry as its own responsibility, and actively participate in the formulation of international industry standards. All alliance units must seize the time, self-pressurize, continuously improve various basic tasks, and promote the construction of China's coking coal cluster brand alliance to a new milestone.

During the conference, Chinese brand building expert Li Guangdou gave lectures on brand strategy and marketing innovation; brand building expert Chen Zhonghan gave practical explanations from the concept definition, guiding ideology, direction and goal, and construction steps of cluster brands.

At present, the China Coking Coal Cluster Brand Alliance has passed the brand alliance charter (draft), established a team of experts, and held a founding meeting. In the next step, national brands will be invited to conduct coaching training, complete the brand value feature film, design the brand alliance LOGO, go to the brand alliance to apply for research and study of approved units, complete the brand alliance group standard framework, and participate in the national press conference.

This article is transferred from China Coal Resources Network

More company information

Welcome to pay attention to [Jingji Technology Co., Ltd.] WeChat public account